ImpreMedia will now be the primary content provider for the new MySpace (News - Alert) Latino Community, “TodoFútbol.” The company provides Hispanic news and information (online and print) in the United States.

 

ImpreMedia will now have an opportunity to tap into the existing base of more than nine million Hispanic users on MySpace and more than one million registrants on the MySpace Latino beta site.

 

Offering users of MySpace Latino editorial information on U.S. and Latin America’s most prominent soccer leagues, as well as cross media promotions, the media partnership with impreMedia will kick start the TodoFútbol community. ImpreMedia will continue to provide content to the TodoFútbol Sports Community when the MySpace Latino Community is officially launched.

 

By partnering with MySpace, ImpreMedia is hoping to enhance its position as the premier Hispanic news and information company. This agreement will also be a platform for ImpreMedia to reach the fast growing Hispanic youth segment in U.S.

 

ImpreMedia owns such newspapers as La Opinión 24 other print and online publications including El Diario La Prensa,Hoy Nueva York, La Raza, Vista and La Vibra.

 

According to the terms of the agreement, ImpreMedia content on MySpace will link directly to impreMedia and its publications’ Web sites. With the company’s publications reaching 17 markets representing 66 percent of the U.S. Hispanic population, more than 40 percent of U.S. Hispanic adults use an impreMedia product each month.

 

“We have chosen to partner with impreMedia because they have one of the brightest networks of reporters and talent covering the sports community and have proven to deliver the most original content that truly reflects the Latino perspective,” said Victor Kong, vice president and managing director of MySpace Latino, in a statement.

 

Kong went on: “This partnership represents a tremendous opportunity for the Hispanic audience to access impreMedia’s digital publications, the fastest growing digital marketplace exclusively for the Hispanic community. We handpicked our content providers based on their reputation and engagement within the Hispanic community and feel that impreMedia’s original content and brand power is a great match for our new platform.”

 

This agreement will see ImpreMedia contributing original commentary and insights along with current news on the new MySpace Latino Community. The TodoFútbol MySpace Latino Community (http://latino.myspace.com/todofutbol) will offer features that go behind the news, providing real-time sports and soccer headlines, along with expert analysis by some of the Hispanic world’s leading soccer pundits.