PipelineDeals, which bills itself as "the simple CRM company," has announced new lead capability.

 

The product "converts the money spent on trade shows and other lead generation activities into revenue through efficient use of sales team's time and energy," company officials say.

 

"We want to put sales people on the phones and in their cars actually selling not wondering which lead to pursue," says PipelineDeals Co-Founder J.P. Werlin.

 

The new lead capability lets sales teams evaluate, contact and organize sales leads. Described by company officials as a "simple and intuitive" lead management product, it "enables sales teams to identify opportunities that are more likely to become paying customers."

 

The software is "intuitive and allows for easy connection from a trade show lead all the way through to a closed deal.", says George Chandler, President and CEO of The Shearwater Group and PipelineDeals customer.

 

With the launch of the PipelineDeals lead management product, sales teams now have "the ability evaluate sales prospects by working with contact information, the source of the lead and the cost of the lead," since lead management is integrated into PipelineDeals and "qualified leads will flow right into the sales process."

 

Delivered as a Software as a Service product, PipelineDeals is used by sales teams in 32 countries around the world.

 

Last December PipelineDeals was selected by Concentra Health Services to provide CRM and sales tracking software for its sales and account management personnel.

 

Concentra provides health services at their Concentra Medical Centers, on-site employer locations and via their mobile services. Concentra chose to go with PipelineDeals, a Web-based CRM software-as-a-service product, to manage their new business sales pipeline and existing account management across their entire enterprise.

 

"This multi-year, multi-hundred seat deal signals there is now a choice for enterprise products in the CRM arena," says Nick Bertolino, PipelineDeals' co-founder. "Simple CRM for big business can be achieved through a superior user interface that lets Concentra's sales reps focus on sales, not software."