August 19, 2008
West Interactive Dials Up SPSS Predictive Analytics Software
TMCnet Contributing Editor

West Interactive, a subsidiary of West Corporation and a provider of automated customer contact solutions,  has selected SPSS (News - Alert) Inc’s Predictive Analytics software to analyze business data from multiple contact channels to help its clients continually improve customer service and increase loyalty.

 
“We selected SPSS as they are the leader in Predictive Analytics and their data mining software will help West Interactive (News - Alert) continue to deliver leading-edge solutions for our clients. SPSS offers an advanced Predictive Analytics software solution that fits our needs. It is also robust, easily accessible and available to our line-of-business users,” said Mike Moore, analytics manager at West Interactive, in a statement.
 
SPSS software would help West to enhance current suite of analytics product offerings and help clients improve service across multiple contact channels including Interactive Voice Response, live agents, SMS, chat and e-mail.
 
“We’re excited to use SPSS Predictive Analytics software to improve our insight and recommendations related to customer behaviors,” said Pam Mortenson, president of West Interactive.
 
“Our top priority at West Interactive is to continue to make our services meet the specific needs of each client, help them to communicate more effectively with their customers and maximize the value of each customer relationship.”
 
West Interactive, a subsidiary of West Corporation, is a provider of hosted and managed automated customer contact solutions. The company helps clients connect with their customers more effectively, deliver superior service and maximize the value of every customer interaction.
 
The company provides advanced technologies and a highly scalable standards-based infrastructure to help businesses more efficiently conduct multi-media transactions. 
Jack Noonan, SPSS chairman, president and CEO, said, “West Interactive has long been regarded as an innovative market leader in customer contact solutions and by using SPSS Predictive Analytics they can now maximize all aspects of customer understanding to increase customer satisfaction. 

Organizations worldwide continue to realize the power and insight SPSS Predictive Analytics software delivers to solve business issues such as attracting and retaining customers, growing revenue, reducing fraud and mitigating risk.” SPSS Inc. is a global provider of Predictive Analytics software and solutions. The company’s Predictive Analytics technology improves business processes by giving organizations forward visibility for decisions made every day.
 
By incorporating Predictive Analytics into their daily operations, organizations become Predictive Enterprises – able to direct and automate decisions to meet business goals and achieve a measurable competitive advantage.
 
More than 250,000 public sector, academic and commercial customers rely on SPSS technology to help increase revenue, reduce costs and detect and prevent fraud.
 
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is  Jim Cossetta, President, CEO, 4What Interactive, Creators of The VoIPTrainer, brought to you by 4What Interactive (News - Alert) 

Anil Sharma is a contributing editor for TMCnet. To read more of Anil's articles, please visit his columnist page.

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