Those in love with Yahoo’s main page on its Web site will soon have to wave it goodbye. The Internet giant has big plans for a complete re-design, but it is looking to randomly chosen site visitors to gain some assistance.

Those visitors selected will be asked to give Yahoo feedback about the different ways that information and applications should be presented to regular users. The company is using this method to revamp its site in hopes that it can boost the number of people that visit the page as well as improve advertising revenues.

While Yahoo claims that its homepage is the most heavily trafficked on the Web, enjoying more than 300 million visitors a month, the company is apparently taking a proactive approach to ensure it is able to maintain its leadership and its dominance.

Yahoo last overhauled its front page in May of 2006 when it added elements to the page that allowed visitors to select what they saw when they visited the site. Such personalization in the Web experience is gaining momentum as advertisers seek to deliver more relevant information to targeted users.

According to Tapan Bhat, Yahoo’s senior vice present, as reported on the BBC News, the 2008 revamp will go even further. This strategy aims to build on the personalization tools that enable users of the My Yahoo! service to put together their own start page.

Visitors should expect to see a redesigned page where clutter is reduced in favor of a mix of static and customizable content. The site will make a dashboard for the things the visitor cares about around the Web. 

Yahoo plans to use in-house technology to help people work out which extra applications and content will be relevant. This same technology is now used to help it spot popular news stories.

Yahoo homepage visitors will be able to add suggested add-on programs to an application bar that provides access to all the services, including e-mail, social networking sites and video portals that they regularly visit.

The company also plans to allow third parties to produce programs that can sit in the application bar to provide visitors access to other services.

Bhat noted that the revamp will help Yahoo to drive more revenue from its home page. "What advertisers want is attention," he told BBC News. "They want your attention in context."

This revamp of the home page is part of a larger plan put in motion to assist the ailing Web giant in its efforts to restore its fortunes. Only time will tell if this strategy will prove successful.