Ringleader Digital will deploy its mobile ad server for go2 Media for an upcoming mobile advertising campaign.

 

Ringleader Digital says its device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality.

 

go2 Media says having a third party ad serving model for its Mobile Content Network and that is the reason it has called for the services of an external mobile ad server.

 

go2 Media is a mobile media company that provides users with a valuable and compelling information service fine-tuned for their mobile device. The go2 Mobile Content Network includes over 350 location-enabled mobile web sites and has created numerous other mobile sites including go2 Movies, go2 Dining, go2 Shopping, and go2 Business which are all dedicated to specific demographics.

 

“Ringleader Digital offers us more advertising and business collaboration flexibility with technology features such as enhanced targeting abilities and centralized reporting,” said Tim Solt, senior vice president of Sales and Business Development of go2 Media. “Ringleader Digital makes it possible for us to easily expand the go2 mobile content network by integrating with multiple mobile advertising networks.”

 

Advertisers leveraging Ringleader Digital’s Network can now access any mobile publisher site regardless of whether that publisher is in-network. And Ringleader Digital claims that it has designed a robust mobile web ad server and ad network, delivering more ad formats to WAP-enabled handsets than any other.

 

Other networks, according to Ringleader Digital create unnecessary complexities since they require agencies and advertisers to purchase inventory through their closed networks. This prevents a single view of an entire mobile advertising campaign hindering the campaign’s success. Closed ad networks cannot serve to out-of-network sites because of software limitations. 

 

But Ringleader Digital’s open network model breaks down mobile advertising barriers created by closed networks through the use of third-party ad serving. Due to the third-party ad serving approach, no additional software such as Server-Side Include (SSI) is required to serve ads to publisher sites outside of Ringleader Digital’s network.

 

“We are very excited to work with such a well known and leading company in the mobile content arena,” said Bob Walczak, CEO of Ringleader Digital. “As a company that has been a major player in mobile for the past decade, go2 Media’s selection of Ringleader Digital’s ad and mobile campaign management platforms demonstrate the value of an open third-party ad network and the need for the mobile advertising industry to adopt a model that differentiates itself from the closed loop model.”