November 06, 2008
Orca Interactive Partners with BCC Co. for Multi-Level Wholesale IPTV in Russia
TMCnet Contributing Editor

Orca Interactive, a provider of IPTV (News - Alert) middleware and applications is entering into the Russian wholesale market by associating with BCC Company, a consultant in the field of development and systems integration, to deliver a new IPTV infrastructure across Russia.

 
BCC (News - Alert) has wide experience in the field of development of innovative solutions and IPTV represents a significant new direction for us. Our cooperation with Orca represents a win-win model – the new IPTV infrastructure we’re offering, enable our customers to provide innovative services while maintaining effective business solutions, which will result in qualatitive new growth of the operator’s business,” said, Michael Talov, vice-president at BCC.
 
Orca Interactive’s (News - Alert) multi-channel streaming applications are used by the network operators and service providers who wish to generate additional revenues by offering rich media content over multi channels to their subscribers.
 
Under this agreement, Orca and BCC will offer the IPTV solution throughout Russia, thus opening up currently localized IPTV services to the masses. The solution will allow the operators to offer broadband access and TV services under their own brand. Each regional operator's service leverages TV channels, on-demand content, authentication and reporting sourced by a super-headend based in Moscow.
 
Orca’s IPTV middleware will enable the operators to offer tailor content, user interfaces, services, pricing and electronic program guide (EPG) channels and offer an advanced IPTV package to other operators.
 
Additionally, based on Orca’s service delivery platform SDP, the wholesale solution together with BCC’s guidance in implementation and maintenance features certain advanced applications such as games and other services.
 
“Though our partnership with BCC we are looking forward to untapping the potential of the IPTV industry in Russia, a market that has remained in its infancy throughout the last few years,” said, Sefy Ariely, vice president of Sales and Marketing at Orca Interactive.
 
Ariely expressed his company’s confidence in the implementation of a wholesale IPTV solution, expertly carried out by BCC and powered by the company’s customizable platform.

Jai C.S. is a contributing editor for TMCnet. To read more of Jai's articles, please visit his columnist page.

Edited by Jessica Kostek

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