Communications can be the lifeline of a business and without the right systems in place, it can make the difference between success and failure. For specialty importer Ciao! Imports, the right communications service was critical to its continued success as it provides specialty food from around the world to some of the best chefs at the top restaurants in the country.

Ciao! Imports Owner, John Woram, turned to PhoneFusion to provide a solution that would help his team to deliver excellent service to customers and deliver a set of innovative tools to better manage and help grow this complicated global operation.

PhoneFusion One is an innovative service that is designed to provide businesses of any size with an easy way to manage all of their daily communications. It effectively fuses together any phone, fax or data functionality with any device or carrier the businesses choose.

PhoneFusion One delivers some of the most advanced telecom features available. As a hosted service that does not require the purchase of special hardware or equipment, it is priced right for small business budgets. Once the PhoneFusion One selection was made, Ciao! Imports was up and running on the service in a matter of minutes.

While the company is based in Miami, Woram spends much of his time in New York. In addition, various aspects of Ciao!’s operation are scattered all across the country.

 

"I'm lucky if I spend one day a month in the office. I live on a mobile phone and laptop,” explained Woram.

PhoneFusion One gives Ciao! Imports a way to manage all of its communications from a central point on the Web, and includes such functionalities as call forwarding, toll-free fax to e-mail, conference calling and much more.

Ciao! Imports must adhere to high standards in customer service in order to keep customers like Trump Properties, Tavern on the Green and Ritz-Carlton Hotels happy. PhoneFusion One provides the tools necessary to ensure each and every customer feels as if they are the only customer.

With Ciao! Imports, a team of 10 is working from their homes, from the office, from their cars and on the road. When the phone rings, the customer doesn’t care or even want to know where the individual is – they expect a quick answer and quick service.

When customers dial Woram's PhoneFusion One number, the service will contact him on any number he chooses -- his mobile phone, his landline, a hotel room or an office number. With this feature, Woram can ensure that he never misses a critical call.

PhoneFusion One's easy Web interface lets Woram monitor his business and stay connected to his team no matter his location.

 

"Regardless of where I wake up, I turn on my laptop, log into my PhoneFusion One account and I can see all my voicemails and all the purchase orders that have been faxed to our toll-free fax number,” stated Woram.

The company also relies heavily on PhoneFusion One's toll-free fax number and the inbound and outbound fax feature as customers all over the country fax in their purchase orders and global suppliers fax information on product shipments around the clock.

PhoneFusion One provides Ciao! Imports the communications functions it needs to not only properly serve the customer, but to also engage in a dynamic industry in an ever-increasingly mobile world.