Shift Networks, a provider of hosted VoIP telephone solutions for small businesses, has announced a partnership with Microserve, one of the largest value-added resellers in Western Canada. This partnership was established in order to help distribute Shift products and services to the Greater Vancouver Area and Victoria, British Columbia.

 

"Shift is excited to partner with Microserve and grow our revenue in the small business VoIP market," stated Pina Romolo, business development manager, Shift Networks, in a Friday statement.

 

"This partnership brings Shift Networks new and direct access to a portfolio of west coast clients, resulting in the strengthening of Shift Networks already successful strategy to reach small businesses,” added Romolo.

A Shift Authorized Partner, Microserve plans to add Shift Networks’ hosted VoIP solutions to their current product offering. The reseller will then service Vancouver, Victoria, Richmond, North Vancouver, New Westminster, Port Coquitlam, Newton, Whalley, Abottsford, Whistler and Kelowna.

 

"Shift Networks provides Microserve with products specific to small businesses, a niche market currently underserved in the B (News - Alert).C. area," said Basil Hayle, manager, Voice Solutions Division, Microserve, in the Friday statement. "We're excited to begin targeting this segment of the market and we're looking forward to the mutually beneficial partnership between Shift Networks and Microserve.”

Activities are in motion to ensure that Microserve is up and running in the third quarter of this year.

Shift Networks positions itself in the market as being a better phone company for business, offering Hosted IP PBX (News - Alert) Voice over IP calling to more than 400 small- and medium-sized businesses in major cities such as Victoria, Vancouver, Calgary, Edmonton, Toronto, Ottawa and another 46 calling areas nationally.

Microserve is a Burnaby, British Columbia-based company with centers in Victoria, Edmonton, and Calgary. It is considered to be one of Western Canada’s largest independent technology resellers.

Since 1987, the company has provided complete technology solutions that range from product acquisition, deployment and support, to technical and professional services, telephony, consulting and more.

Shift Networks and Microserve are leaning on the strengths of the partnership in order to drive solutions that are designed to better serve the SMB sector. As this sector continues to experience strong growth throughout the world, the opportunities for vendors that appeal to this segment of the global market will increase exponentially.

Collaborative partnerships such as this are put in place to ensure that these companies can handle the growth while also delivering solutions that SMBs need in order to compete against the big boys and perform effectively.