April 28, 2011
Inphi Hires PHY Expert to Spearhead the Company's Marketing Efforts
TMCnet Contributor

Inphi Corporation, a leading provider of high-speed analog semiconductor solutions for the communications and computing markets, announced a key appointment to its top management.

In a press release, the company announced that PHY industry veteran Siddharth Sheth was appointed as vice president of marketing for Inphi's High-Speed Connectivity products.

In the press release, Inphi noted that in his new role, Sheth will lead the marketing of Inphi's new iPHY 100G CMOS products, which were introduced to the SerDes market by the company last march. According to Inphi, the iPHY architecture offers comprehensive solutions for physical layer integrated circuits inside the transceiver module and on the line card to enable next generation 100 GbE systems to achieve more than 2X (News - Alert) reduction in transceiver power consumption and 10X increase in port density.


Inphi reportedly worked with leading networking OEMs and ecosystem partners to develop the iPHY architecture to help accelerate the mass transition from 10 GbE to 100 GbE in data center and communications infrastructures. The company noted that the product line is designed for next generation high-performance networking applications.

Prior to joining Inphi, Sheth was associated with NetLogic Microsystems (News - Alert), where he was in charge of all of NetLogic's 8G Fibre Channel and 10G/40G/100G Ethernet PHY products. Seth reportedly led key initiatives to enable NetLogic sell its PHY products in the mobile backhaul market and also enabled NetLogic's entry into the 40G/100G Ethernet and OTN transport markets. According to Inphi president and CEO Young Sohn, the company is going to leverage Seth’s expertise in the PHY field to boost up Inphi’s marketing efforts of its high-speed connectivity products.

“With a strong history of engineering execution and an industry leading portfolio of high-performance networking and computing products, Inphi is in a very good position to lead the industry transition to 100 GbE. I am very excited to be part of a deeply talented team that has a solid track record of delivering best-in-class products and look forward to leading Inphi's business efforts in the 100 GbE connectivity market,” Sheth noted in a statement.

Sheth was one of the founding members of Aeluros, a mixed-signal IC company, focused on 10 Gbps CMOS ICs for the Ethernet datacenter/enterprise and infrastructure markets. Sheth led worldwide marketing for Aeluros' PHY products and grew their business globally till the company was acquired by NetLogic in 2007. As a part of the core engineering team at Aeluros, he helped build the world's first sub-watt 10 GbE CMOS PHY. Prior to Aeluros, Sheth spent four years at Intel (News - Alert) Corp., where he held engineering design and management positions in the Pentium III microprocessor group.

He is a member of the IEEE standards association, is a published author at ISSCC and other technical conferences and has an M.S.E.E. from Purdue University (News - Alert).

In February this year, there has been a major reshuffle at Inphi management. Lawrence Tse and Chris Haywood climbed up the corporate ladder while Dr. Gopal Raghavan, co-founder and CTO relinquished office. Tse took over as CTO from Raghavan and Haywood assumed the role of vice president and chief architect of the “Computing and Storage Business” line.




Madhubanti Rudra is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Jennifer Russell

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